IDENTITY INTEGRITY STANDARD: Trust in the Age of AI 🤖

A year ago I created the Good Capitalism project and focused in on the dangers AI was going to bring to the conversation of ESG and business and culture. Then last summer I experienced first hand the real world effects of how easily one can be fooled interacting with someone using AI voice and videos attempting to lure me into a relationship.

I didn't think I'd live long enough to see AI come to fruition and now we're at the genesis of a technology that threatens the core of humanity. And I don't mean that to be dramatic, but it's true. 

Last week I wrote about seeing The AI Doc and then posted on FB I would go again with anyone who wanted to see it. One nibble but as far as I can tell no plans by my friends to see it yet. Which I get because they have lives that are only barely touching AI and what's coming yet but here's my worry: when it really hits we won't have time to wind it back fast enough to correct courses. 

Trust in institutions has rapidly dissolved in a shocking manner, especially with our government these days. When something happens now we are so numb we just go back to our lives and trudge ahead trying to pluck moments of happiness in the chaos that surrounds us. 

But if we don't try to rein this in, we will have no sense of what truth is and what we can believe in. The saying: I heard it from the horse's mouth or I saw it with my own eyes are about to mean nothing because AI will be able to use deepfakes so real you won't know who you're talking to and who to believe.

That is why I think a first doable step should be to create and stand behind an Identity Integrity Standard. Basically urging those with power to enforce a verify or delete approach to public figures identities. Use AI to filter out fake accounts, bots, impersonators. etc. It's one tiny step to put up some safeguards in weeding out a portion of the current fraud and erosion of trust online. 

Above is a deck I will be sharing with some people I hope can help make this happen. But I want everyone to be aware because it's already here and your kids, elderly parents, heck... any of us are at risk of being deceived by bad actors. And were just at the baby-stage of this tech. Brace yourselves and enjoy the trust you can rely on now. It's about to be more precious than gold.

And don't worry about this gloomy take 😬 it's necessary... but I also spent the week seeing Project Hail Mary (don't watch preview just go- it's a masterpiece!) and the Artemis II Astronauts and I cried at the hope and humanity I felt. We can have an amazing amazing amazing future if we come together. 

Life still makes me hopeful and you know I loved finding out
Moon Joy is a thing 🌎 🚀 🌘